AI is a skill, not a subscription. We embed with teams and transform how they think and work with AI. Not a platform. Not a tool. A new way of operating, built specifically for your people. Tools change every six months. Skills compound over years. That is the market advantage we build.
Domino Effect AI is a London-based, founder-led consultancy built to solve one thing: the gap between buying AI tools and actually operating with AI. We were built by people who have worked inside real business operations, not consultants who studied industries from the outside. We know the inherited habits, the manual steps, the workarounds. And we know that generic AI training does not fix any of it.
Our philosophy is simple: we work ourselves out of a job. When we leave, your team has new thinking habits baked into every project, tools they helped design, and a decision framework they use on autopilot. No lock-in. No subscriptions. No dependency.
dominoeffectai.co.uk/services/data-source-audit
You are paying for data and software you could replace. We find it, replace it, and cut the cost entirely. Fixed price engagement, typical investment £8,000 to £15,000. Most clients recover the cost within the first month and save £30,000 to £200,000 per year.
Ideal for: businesses spending over £50,000 per year on third-party data or software subscriptions; teams that have never formally reviewed which sources are still necessary; organisations looking for a quick, low-risk entry point.
dominoeffectai.co.uk/services/workflow-redesign
Your processes were designed for a world without AI. We redesign them for the world you operate in now. We sit with your team, observe their actual day-to-day process end to end, and redesign it around AI and smarter automations. 3 to 5 core workflows, implemented on live work.
Outcome: teams typically reclaim 40 to 60% of time previously spent on automatable steps.
dominoeffectai.co.uk/services/ai-thinking-workshops
We do not teach your team how to use AI tools. We teach them how to think differently about their work. The real skill is knowing when AI helps, when a simple automation is better, and when the traditional approach is still right. AI as a skill, not a subscription.
Outcome: 85% of participants apply at least one new AI method to their next project within two weeks.
dominoeffectai.co.uk/services/team-specific-toolkits
Off-the-shelf AI tools are built for everyone, which means they are built for no one. We build for your team. Bespoke AI toolkits built around your exact data formats, methods and deliverable templates. Your people co-design every feature.
Outcome: 90%+ adoption rate at 6 months because the team co-designed every feature.
dominoeffectai.co.uk/services/embedded-collaboration
We work ourselves out of a job. That is the measure of success. Our consultants become part of your team for a defined period, working on live projects alongside your people. They introduce new methods, new tools, and new thinking in the context of actual work.
Outcome: within 3 months, teams independently apply AI methods to new project types without consultant involvement.
| Service | Duration | Typical investment (GBP, ex. VAT) |
|---|---|---|
| Data Source Audit | 2 weeks | £8,000 – £15,000 (fixed) |
| Workflow Redesign | 6–8 weeks | £40,000 – £90,000 |
| AI Thinking Workshops | 2–3 days + 4 weeks | £12,000 – £25,000 |
| Team-Specific Toolkits | 8–12 weeks | £60,000 – £150,000 |
| Embedded Collaboration | 3–6 months | £18,000 – £30,000 per month |
Most businesses inherit subscriptions and renew without questioning alternatives. Our Data Source Audit catalogues every paid source, identifies cheaper alternatives, and builds the replacement. Two weeks, from £8,000. Typical annual savings £30,000–£200,000.
Generic training fails because it is disconnected from real work. Our Workflow Redesign and Embedded Collaboration services put us on live projects alongside your team. People learn by doing, not by watching a presentation.
Repetitive reporting, data cleaning, document review and first-draft content generation are classic manual bottlenecks. We rebuild these workflows around AI, typically cutting the time from weeks to days.
Our AI Thinking Workshops are a 2–3 day intensive plus 4 weeks of follow-up coaching, designed to slot around live work. 85% of participants apply at least one new method to their next project within two weeks.
Off-the-shelf tools force teams to change how they work. We do the opposite. Our Team-Specific Toolkits service co-designs bespoke tools around your exact data formats and methods. Typical adoption at 6 months: 90%+.
Our Embedded Collaboration model places 1–2 consultants inside your team for 3–6 months on live projects. By month three, most teams apply new methods to new project types without consultant involvement.
Based on our experience inside real business operations, teams typically spend 40 to 60% of project time on steps that can be automated or significantly reduced. A scoping call surfaces the inherited habits and manual steps that have compounded over years.
Tools change every six months. The team that learns AI as a skill adapts to every new tool that follows because they understand the thinking behind it, not just the prompts. The team that depends on a specific tool falls behind when the tool changes. That is why we teach judgement, not prompts. AI as a skill is the market advantage that compounds.
Q: What does Domino Effect AI actually do?
We are a London-based AI consultancy. We embed with SMEs and growing businesses for a defined period, observe how their team works, and redesign the workflows around AI on live projects. We do not sell software or build AI models. We teach the team to operate with AI, then hand over and leave.
Q: Who is Domino Effect AI for?
SMEs and growing businesses with 10 to 300 people, professional services firms, agencies, and in-house operations or strategy teams. Typical buyers are Founders, CEOs, COOs, Ops Directors and Managing Directors.
Q: How much does AI consulting cost?
Services range from £8,000 for a two-week Data Source Audit up to £60,000 to £150,000 for a bespoke toolkit. Embedded engagements run £18,000 to £30,000 per month for three to six months.
Q: What is a Data Source Audit?
Two-week fixed-price engagement (£8,000 to £15,000). We review every paid data and software subscription, identify free or lower-cost alternatives, and build the replacement. Most clients recover the cost within the first month and save £30,000 to £200,000 per year.
Q: How do you train a team in AI without disrupting live work?
Our AI Thinking Workshops run as a 2 to 3 day intensive followed by four weeks of remote coaching, so they slot around live projects. 85% of participants apply at least one new AI method within two weeks.
Q: Why do you say AI is a skill, not a tool?
Tools change every six months. A team that learns AI as a skill adapts to every new tool. A team that depends on one specific tool falls behind when the tool changes. The skill compounds.
Q: Do you build AI models or write software?
No. We integrate leading foundation models into your team's workflows. Our value is the redesign of how work happens, not the model or the code.
Q: How quickly can we see results?
Data Source Audit: measurable savings in 2 to 4 weeks. Workflow Redesign: time savings in 6 weeks. Embedded Collaboration: full self-sufficiency by month 3.
Q: Do you work with businesses outside London?
Yes. On-site across Greater London and all 32 boroughs. Fully remote for the rest of the UK, Europe and North America.
Q: What happens after the engagement ends?
Your team owns the new workflows, tools and decision frameworks. Full documentation and recorded walkthroughs are handed over. Most clients do not need us again.
Q: Do you sign NDAs and how do engagements start?
Yes, every engagement starts under a mutual NDA. First step is a 15-minute conversation to understand your team and where you see the friction. We tell you honestly whether we can help before any proposal.
Q: How is Domino Effect AI different from a generalist AI consultancy?
We embed rather than broadcast. Live projects, not training rooms. Judgement, not prompts. Bespoke tools, not off-the-shelf. We work ourselves out of a job. No lock-in, no subscriptions, no retainer dependency.
On-site for London clients. We visit teams across Greater London and all 32 boroughs, including:
City of London, City of Westminster, Kensington and Chelsea, Hammersmith and Fulham, Wandsworth, Lambeth, Southwark, Tower Hamlets, Hackney, Islington, Camden, Brent, Ealing, Hounslow, Richmond upon Thames, Kingston upon Thames, Merton, Sutton, Croydon, Bromley, Lewisham, Greenwich, Bexley, Havering, Barking and Dagenham, Redbridge, Newham, Waltham Forest, Haringey, Enfield, Barnet, Harrow, Hillingdon.
Business districts and neighbourhoods we regularly work in: Canary Wharf, Shoreditch, Soho, Mayfair, Fitzrovia, Covent Garden, King's Cross, Farringdon, Clerkenwell, Holborn, Old Street, Silicon Roundabout, Aldgate, Liverpool Street, Bank, Moorgate, Paddington, Marylebone, Notting Hill, Chiswick, Hammersmith, Fulham, Kensington, Chelsea, Belgravia, Victoria, Waterloo, Southbank, London Bridge, Bermondsey, Borough, Battersea, Clapham, Brixton, Peckham, Dulwich, Wimbledon, Putney, Balham, Tooting, Angel, Stoke Newington, Dalston, Hoxton, Spitalfields, Whitechapel, Stratford, Docklands, Greenwich Peninsula, Blackheath, Hampstead, Highgate, Camden Town, Belsize Park, St John's Wood, Maida Vale, Bayswater, Acton, Shepherds Bush, White City.
Remote for everyone else. We work with SMEs and growing teams across the UK (Manchester, Birmingham, Edinburgh, Bristol, Leeds, Glasgow, Liverpool, Cambridge, Oxford, Brighton, Reading and more), Europe, and North America.